Diamond Buying Advice

When buying a loose diamond, make sure you buy the best quality diamond that is within your budget. Do not buy a diamond just because it has been "discounted"or the diamond dealer is offering a "special price". These "sale" prices and deals are nothing more than marketing hype and will not result in any real savings to the price of a diamond. The price of diamonds is controlled by international market conditions and the availibilty. Unlike other jewellery items, diamonds do not go on sale because they do not have huge profit margins or over inflated prices.

Do not confuse a the diamond carat weight with the size of a diamond. Two diamonds of that have the same carat weight could have very  different diameter measurements and appearance in actual size. A poorly cut 1.00ct diamond may look like a 0.75ct diamond from the top because they have the same diameter measurements even though they weigh different carat weights.

Diamonds are sold by their carat weight. A diamond cutter tried to retain as much carat weight and as few inclusions when cutting a diamond. Sometimes the cut of a diamond might be sacrificed in order to produce a diamond with an ideal carat weight. Diamonds that have a higher cut quality, excellent and very good cut diamonds, will sparkle with far more fire and brillance than diamonds whose cut quality is low and the diamond is poorly cut.

Buy your Diamond from a Reputable Diamond Dealer

What does this mean? How do I tell if the diamond dealer is reputable or not?
Buying a diamond can be a scary undertaking these days. There is an abundance of information available to consumers, but not all of it is accurate. This is probably one of the most important considerations to make when buying a diamond. There is alot more to diamonds and their prices than just learning about the diamond's cut, colour, clarity, and carat weight. Every diamond is unique, no two diamonds are the same and to fully understand them requires lengthy study, specialised equipment and years of experience.

Most diamond buying guides advise you on the 4 C’s and suggest that you only shop at honest, reputable diamond dealers, but how does the average consumer determine this?

Our advice is to ask if the diamond is certified and to see which laboratory issued the certificate or grading report. The quality of the certificate, or lack thereof, goes a long way towards telling if you are dealing with someone reputable and professional.

A diamond certificate or diamond grading report is only as good as the laboratory who issued it.

Diamond Certificates

A diamond certificate documents the complete quality and description of the diamond, it includes information on shape, carat weight, clarity, fluorescence, colour grade, measurements, proportions and finish grade. A diamond cetificate also confirms that the diamond is natural and is not synthetic or man-made.

There is also the undeniable fact that some diamonds are treated or enhanced in some way, and these diamonds are very difficult, and in some cases impossible to identify, without the correct laboratory equipment.

Synthetic diamonds are the latest threat to the uneducated consumer. If you are buying a diamond with out a recognised certificate (IE; a certificate recognised by either the WFDB, IDC, or CIBJO) it is possible that it may not be a Natural diamond at all.

These are a couple of reasons to insist that your jeweller supplies you with a diamond grading certificate from an officially recognised laboratory.

A diamond certificate enables you to buy diamonds with confidence.

A diamond certificate or diamond grading report is only as good as the laboratory who issued it. 

Diamond certificates from respectable labs, meaning GIA, HRD, AGS or DCLA, are totally necessary if you want to compare diamonds intelligently. Laboratories such as GIA, HRD, AGS and DCLA issue grading reports of the highest international standards. All of these diamond grading laboratories utilise strict procedures, have the most advanced equipment, and affiliations which meet the strict requirements for recognition by international trade organisations.

It is up to you, the consumer, to verify the credentials of a diamond grading laboratory and the diamond dealer.

Be even more cautious of website dealers who issue their own 'in house diamond certificates' or 'manufacturer's grading reports' as these simply are NOT independent certificates and they are NOT from a recognised laboratory.

A diamond certificate, is only useful if it is reliable and has been issued by a reputable independent laboratory which has no financial interest in the stone. If you've never heard of the institution that is offering a grading report, don't hesitate to ask about its credentials and that of the people who graded the diamond. Not all laboratories grade to the same specifications and parameters. In fact, some laboratories are popular with certain diamond dealers because they have a reputation of being generous with grades and are not as strict.

Diamond grading laboratories which grade to IDC International Diamond Council rules, do not just use the opinion and expertise of one person. They must grade the diamond and have the opinion and consensus of three qualified diamond graders before the grade is applied to any diamond.

Valuations or appraisals are NOT the same as a diamond certificate or grading report. 
It is important to remember is that a grading report or diamond certificate does not include an appraisal, or any kind of statement about the monetary value of the diamond.

 What to Spend on a Diamond?

Guys who are ready to ask for a woman's hand in marriage will inevitably attempt to figure out how much money they should spend on a diamond engagement ring, what the diamond will cost them and whether they will be able to afford a diamond engagement ring for their fiance. Most people have heard the expression that diamond engagement rings cost two months' salary.
 
Where did the two months of salary idea come from?

The origin of the two months' salary began with DeBeers, the largest diamond producer and diamond marketer in the world.
In 1947, DeBeers decided to promote diamonds following the depressed wartime market. DeBeers launched a marketing campaign with a New York advertising firm. A copywriter penned the famous slogan "A diamond is forever" that is now synonymous with Diamonds.

Diamonds, just like your marriage, are an investment, and have been an investment device for several thousand years.

Nowadays there is also another trend when thinking of buying a diamond for an engagement ring - the perfect one carat diamond.

Diamonds can be found in a range of shapes, sizes and qualities all of which influence the price. Diamonds that have an excellent or very good cut grade will reflect maximum fire, brilliance and sparkle.

Diamonds are a symbol of love and commitment so buying the perfect diamond for that special occasion is a crucially important decision.

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